In an attempt to cope with the added pressure of delivering strong opening performance, theatrical marketing campaigns have shifted in recent years. With the advent of the Internet, new methods have become availble. Tweet
Networks see diminished returns with fall 2007 season
Three weeks into the new television season, very little is set in stone, though one trend seems solid: everyone feels the burn. Numbers are down across the board, as every network is largely seeing falters from most of its lineup. Tweet
Ratings-starved critical darlings try to hook new viewers
Last season three new shows, “30 Rock,” “Brothers and Sisters” and “Friday Night Lights” came out of the gate with strong critical fanfare but were met with the sound of crickets. All three managed to develop rabid fan bases, leading to second season renewals, though in two of the cases ,barely. As they gear up [...]
America’s favorite soaps arrive on DVD
Three years ago, ABC had long-since been the major television network lagging behind competitors in both ratings and quality. In 2004, that all changed: ABC experienced a creative rejuvenation, which translated into a ratings rebirth. Much of this success, can be attributed to the hat trick ABC pulled with “Lost,” “Desperate Housewives” and “Grey’s Anatomy.” [...]