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Marketing 101

In an attempt to cope with the added pressure of delivering strong opening performance, theatrical marketing campaigns have shifted in recent years. With the advent of the Internet, new methods have become availble. Tweet

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Networks see diminished returns with fall 2007 season

Three weeks into the new television season, very little is set in stone, though one trend seems solid: everyone feels the burn. Numbers are down across the board, as every network is largely seeing falters from most of its lineup. Tweet

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Ratings-starved critical darlings try to hook new viewers

Last season three new shows, “30 Rock,” “Brothers and Sisters” and “Friday Night Lights” came out of the gate with strong critical fanfare but were met with the sound of crickets. All three managed to develop rabid fan bases, leading to second season renewals, though in two of the cases ,barely. As they gear up [...]

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America’s favorite soaps arrive on DVD

Three years ago, ABC had long-since been the major television network lagging behind competitors in both ratings and quality. In 2004, that all changed: ABC experienced a creative rejuvenation, which translated into a ratings rebirth. Much of this success, can be attributed to the hat trick ABC pulled with “Lost,” “Desperate Housewives” and “Grey’s Anatomy.” [...]

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Ouachita names several new staff members for spring 2012 semester

ARKADELPHIA, Ark.—With the spring 2012 semester under way, several new staff members have been named to positions at Ouachita Baptist [...]

Girl’s Rush Spring 2012 Slideshow

Girl social clubs decorated and practiced skits in preparation for almost 200 prospective pledges during rush week. Pictures by Kristen [...]

Boy’s Rush Spring 2012 Slideshow

The Spring semester started off busy with rush week for social club members and prospective pledges. Pictures by Tanner Huffman, [...]

Video: Cheerleaders Discuss Their Seventh-Place National Finish

Video shot by Lindsey Upshaw. Video edited by Leah Garavelli. Tweet

OBU cheerleading team earns seventh-place finish in national competition

By Josh Fink, Sports Information Director ORLANDO, Fla.—Earning the squad’s highest national finish in school history, the Ouachita Baptist University [...]

OBU Tiger Day on Dec. 9 Geared to Prospective Students

ARKADELPHIA, Ark.—Student-faculty ratios, collegiate atmosphere and fitting in are many factors that prospective college students consider whenchoosing a university to [...]